TANGAN Connects New Dots in Collaboration with Shadtoto Prasetio. In an unexpected drop that’s limited to only 35 pieces, TANGAN collaborates with Shadtoto Prasetio STUDIO for their creative project titled “Connect the Dots.”
Always known for releasing the unexpected, Indonesian brand TANGAN has collaborated with all-in-one creative studio, Shadtoto Prasetio STUDIO, for their latest drop. This latest drop is titled “Connect the Dots” and features a multi-functional jacket that’s released in a highly limited quantity for fans to cop. The dots in question being TANGAN’s exploratory and experimental energy to unlock the “unknown’, and Shadtoto Prasetio STUDIO’s mission to evolve, develop or produce an ex- perimental artistic form onto diverse mediums.
“When two visions come together as one entity, they are connected,” says the brand as they introduce the collaboration. As the title of the collaboration suggests, this project was created as a creative exploration between two brands with contrasting backgrounds. Oftenly, clothing brands prefer to collaborate with public figures or with fellow fashion brands in a collaborative collection, yet TANGAN has decided to collaborate with a creative studio instead. “TANGAN consistently seeks for a sublime collaboration,” the brand shares, revealing that their choice of collaborator stays true with their value of staying unpredictable and not restraining themselves to certain limitations.
TANGAN x Shadtoto Prasetio. Image courtesy of TANGAN.
“TANGAN has been working along with Shadtoto Prasetio STUDIO for TANGAN fashion shows since the first collection,” the brand tells us, revealing the long history between the two collaborators and how the creative studio has been a long time creative collaborator of TANGAN since the brand’s earliest ventures, “From those collaborations, we have shared several same visions that elevate us to take another leap on our liaison. In this collaboration, we develop a collection together; start from the design, visual concept, campaign and the event.”
For this collaboration, both parties were highly involved in every step of the creative process, from ideation and conceptual exploration that started back in December 2021, all the way to marketing, press and sales on its release day. The two of them finally decided on creating a collaboration with people working behind the scene being the main muse of it, a fitting demographic as both a fashion brand and a creative studio are always heavily involved in the backstage of a production, “The idea of people behind the scene is definitely our mutual identity. It completes our vision for the collection.”
TANGAN x Shadtoto Prasetio. Image courtesy of TANGAN.
“For TANGAN, this collaboration is a new design perspective to get the masculine essence presented to our client. For Shadtoto Prasetio STUDIO, this collaboration is definitely a challenge to infuse his creative area into the fashion area, which he presents the functionality into the design,” the brand explains further. This mutual identity then takes form in a multifunctional utilitarian jacket that can be worn in countless ways and styled along with multiple different pieces.
Although the jacket itself has potential to appeal to a wider audience, TANGAN has decided to only produce 35 pieces of the article, “As the collaboration presents a distinct design and concept, we believe being limited is the only choice; to gain the excitement and enthusiasm from audiences and customers.” For those who weren’t able to score the exclusive collaboration, TANGAN hints that this won’t be the only unexpected release they have planned, “It’s always a surprise with Tangan. Stay tuned.” (Text Vanya Harapan)