Students put Netflix spoilers on Billboards to encourage people to stay home. Billboards that RUIN popular Netflix shows with major spoilers are being hailed as a ‘brilliant’ and ‘genius’ way to make people stay inside amid the coronavirus pandemic.
“Stay at home”—that’s the message that everyone, from our governments to our friends and families, has been pounding into our heads since the start of the coronavirus pandemic. It’s fine if you have to go shopping for groceries to last you an entire week, but some people don’t want to change their lives and they go outside for fun.
To encourage all of us to stay at home, students from the Miami Ad School branch in Europe created a fake campaign where Netflix billboards show spoilers for the most popular shows. Their main idea is to show that spoilers might prevent people from going out when they don’t need to, even if nothing else will.
The fake campaign is the brainchild of Seine Kongruangkit and Matithorn Prachuabmoh Chaimoungkalo, known as Brave, of the Miami Ad School Europe in Hamburg, Germany. It all started when the pair—Kongruangkit is a current fifth quarter student at Miami Ad School Europe and Prachuabmoh Chaimoungkalo is a recent graduate—returned home to Thailand last week and noticed that the government wasn’t effectively communicating the dangers of the pandemic to the public.
Since the spec campaign was put online Thursday morning, local sites from all over the world and plenty of people on Twitter have mistaken it for a real campaign and assumed the billboards, which are all digital, actually exist. According to Forbes, Netflix actually rejected the campaign, though it surely would’ve sent people straight back to the couch and their laptops.
Guess the company don’t need the help, given the coronavirus pandemic is just one big Netflix campaign anyway. Netflix stock has increased by 17%, and their unique streaming viewers are up 25%, reports Forbes.