Songzio celebrates their 30th anniversary in Paris Fashion Week. The renowned Korean brand takes to Paris Fashion Week to celebrate their journey with their “Pure Rebel” collection.
In celebration of their 30th year anniversary, Korean brand Songzio presents their Spring Summer 2024 collection in Paris Men’s Fashion Week. Taking place in the Palais De Tokyo, Songzio presented 51 new looks that told stories of defiance and authenticity through the collection titled “Pure Rebel”.
Throughout the collection, Songzio plays upon the juxtaposition between stillness and fluidity as it unveils the house’s signature orderly disorder. To do so, the brand uses a range of fabrics – sculptural and weighted textiles like leather and wool are put together with fluid and delicate fabrics like silk, organza and Habotai. Even through their choices in colors, the brand puts this contrasting element to use by mixing earthy shades of ivory, beige, and ecru with hints of lime salmon pink.
Image courtesy of Songzio.
By melding traditional essences with contemporary touches, the brand was able to create a distinct and cohesive lineup of fresh looks that still had a sense of refinement through its tailoring. The house draws inspiration from their roots as they look into traditional Korean clothing and armoury. This reference is then translated into the usage of sheen materials like Habotai and Silk along with dramatic draping and layering along with plated cuts embedded onto pieces here and there. Drapery and layering become a consistent factor throughout the collection as these techniques are spotted in all sorts of pieces – blazers, jackets, shirts, and even trousers! These horizontally-cut pieces are then styled with vertically layered inner pieces made of leather, habotai and silk to create a serene contrast.
Image courtesy of Songzio.
In order to create their collection, Songzio undergoes a creative process they call ‘Paint on Black.’ As the name suggests, the brand starts the ideation of their collection by basing things off a plain black canvas that they paint over. In these paintings, vertical strokes represent the object while the horizontal strokes are the emotions. Through this intertwining of strokes, its motion and layers are then implemented onto the season’s pieces. In the collection’s accessories we can see the plate layered shoulder bags and pouches and footwear. Speaking of footwear, the brand has also collaborated with Reebok to create shoes inspired by their signature plating and drapery.
This marks a new chapter for the brand as it moves to expand into global territory. Songzio was founded back in 1993 by Zio Song and has notably become one of the oldest and largest designer brands in South Korea. In 2018, Jay Song, son of the original founder helmed the title as the new CEO of the brand and he was set on his mission to expand the brand internationally. In his attempts at this expansion, the brand now returns to presenting their show in Paris Fashion Week, opening a showroom in Paris, and even collaborating with franchises like Disney and Tim Burton to name a view.