LIE tackles sportsmanship and Iinclusivity in Seoul Fashion Week 2024. For their Fall/Winter 2024 presentation, LIE ventures into sportswear to create contemporary chic pieces for every body.
Titled “All-lympic,” Korean fashion house LIE presents its Fall/Winter 2024 collection on the second day of fashion week. Led by designer Lee Chung Chung and his sister Nana Lee, LIE is a ready-to-wear brand that’s known for their sleek and chic take on contemporary luxury. The two siblings were born into a family that was surrounded by fashion, with their father being the legendary designer Lie Sang Bong. With their father being a household name in the Korean fashion industry, the two siblings have been familiar with the fashion calendar and runways since a young age. As the two grew older, they realised the demand for a more modern and accessible take on luxury fashion in Korea, which led to the inception of LIE.
This spin-off brand has steadily grown to become a staple in the global fashion industry as their collections are now adopted into retailers like SocietyA, holding pop-ups in various cities and showcasing their works in Paris Fashion Week, and Jakarta Fashion Week. Now, back in Seoul Fashion Week, the brand presents their latest collection, which they describe with the tagline “A Fusion of Elegance and Olympic Spirit.”
As the name suggests, the collection takes inspiration from the 2024 Paris Olympics and Paralympics. Inspired by the inclusivity and perseverance that are present in such events, the designer wanted to create a collection that embodies these values of unity and tenacity into pieces from this collection. Although LIE is often associated with a sharper and posh design aesthetic, with this concept in mind, they venture into the territory of athleisure and codes of sportswear.
After all the guests had been seated and the lights had dimmed, two models walked out holding the two ends of a plain white cloth banner. Then comes out visual artist Chang Woo Seok, who’s known for creating his bold, dashing, yet emotional works of art. As he finishes painting the word “ALL-YMPIC” across the cloth, a female model comes in, tucking her head onto a hole cut between the fold of the cloth, transforming the banner into a poncho-like dress.


Of course, LIE also included his reinterpretation of classic wardrobe essentials, showcasing the brand’s finesse for designing contemporary luxury. Amongst the first few looks was a sleek, cool grey trench-coat-style dress. The sheen of the fabric was the right balance between eye-catching and lush. With a long belt tying around the waist with multiple rounds, giving the dress a corsetted look, this piece was the embodiment of contemporary and luxury. Another trench-style piece was the cropped jacket with leather paneling on its shoulder that was styled with a blazer underneath and a leather miniskirt. It was also a pleasure to see well-tailored suits, a signature of LIE’s, on both the menswear and womenswear front, a clear giveaway of how refined and polished the brand is with its craft.

















