Indonesian streetwear label collabs with huge Japanese retailer Estnation. Sold only in Estnation stores, Paradise Youth Club has released exclusively made products specifically for this venture.
You may remember them from their recent worldwide release of the “Take Control” collection, which dropped at last year’s Urban Sneaker Society event in Jakarta. Up next, though, is an exclusive, collaborative streetwear venture between local Indonesian brand Paradise Youth Club and giant Japanese retailer Estnation, which has been around since 2001 and maintaining multiple shops all across Japan renowned for their curated selection of tasteful brands.
Paradise Youth Club has created limited edition pieces specifically for this team-up to cater to a Japanese market. Of course, the collection is laced with the Indonesian label’s signature wardrobe staples, namely the crewneck and the hoodie, available exclusively at Estnation retailers in restricted quantities. Featured in simple colors of black, gray, and white, the sweatshirts carry the signature Paradise vinyl graphic and is heavy on the text in a clean font — arguably much simpler, but still as wearable, compared to the brand’s previous collections.
Going a long way from the label’s 2015 debut, Paradise Youth Club takes from the enjoyable likes of surfing, skating, and music originating from the “golden age of the streets” back in the 90s, true to streetwear values. Popular not only in its motherland but also overseas, on sale in Dover Street Markets such as in Singapore as well as various places in the USA, the UK, China, South Korea, and Malaysia, this new Indonesian-Japanese collaboration only adds more to Paradise Youth Club’s leading fashion footprint. (Text Jordinna Joaquin)